Why the Doug Flag

The Cascadia Doug flag is a symbol for our landscape, and a representation of the bioregion, and our movement. Designed in 1994 by Portland native Alexander Baretich, the blue of the flag represents the moisture-rich sky above, and the Pacific Ocean, along with the Salish Sea, lakes, and inland waters. Our home is a place of continuous cascading waters flowing from the Pacific to the western slopes of the Rockies and Cascades where water cycles back to the Pacific. The white represents snow and clouds, and the green represents the evergreen forests and fields of the Pacific Northwest. The lone-standing Douglas Fir symbolizes endurance, defiance, and resilience. All these symbols come together to symbolize what being Cascadian is all about.

It is not ‘the Cascadia flag’ but rather, one of thousands. We hope that as an open source symbol, every community, ecoregion, watershed, business and cause will adopt and adapt the Doug Flag to their own purposes.

By using the Doug Flag, and the green white and blue, we show a shared regional identity, and that we share common beliefs, dreams and principles. Cascadia is a movement that was born in the northwest throughout the 1980’s. It is a gateway movement, that was created by people who live here, are from here, and both inspires those born here to protect what we love, and allows those moving here to hook in with something real, authentic and fun.

Much like the Rainbow Flag, or the Occupy Fist, symbols can be an incredibly potent means for making a public and visible statement about the values and principles that we share and identify with. With so many brands now being manufactured for our consumption, with global climate crises, and a rise of intolerance, now, more than ever, it is important that as citizens of this world, we have also have our own community inspired and created symbols, that can support the issues and causes we need, around the shared values and principles laid out here, that are driven by a love of place and our neighbors – something authentic, rather than rooted in a profit basis.  

An open source symbol and brand

The Doug flag is an open source, not for profit symbol for the Cascadia bioregion, and the Cascadia movement. CC Use License: CC BY-SA 2.5-2.0-1.0. It is a grassroots, and people powered brand for every person interested in protecting our bioregion, improving our livelihood, and helping make the world a better place. We encourage every community, business, organization and individual to modify it for their own eco-region or cause, to help share the idea, around the common principles and values laid out in our Theory of Change. We are all the Cascadian, and together, we are the Cascadia movement.

A symbol against hate

The Cascadia movement  actively works to create a safe space for frontline and traditionally marginalized communities and voices. We reject all forms of hate, prejudice, and believe in an inclusive movement, that shows the beauty of this region, it’s people and our incredible diversity. We reject racism, hate, fear, sexism, white supremacy, or any type of discrimination based on sexual orientation, religion, personal beliefs or choices, and these stances are reflected at every level of our organization. We look forward to building a coalition movement that empowers every person and community, and provides space for indigenous, POC, and traditionally marginalized communities, and of course the millions of amazing Cascadians who live here, to advocate with their own voices, find solidarity and support, and break down boundaries which are harmful and negative . Thank you!